The Union Bar is at it again. The Union / Hendrick’s Gin Pop Up Bar’s launch was held last night inside the Norman Goodfellows Warehouse and I was there, rubbing shoulders with the media and elite while tasting delicious gin-inspired cocktails.
The Union Bar is taking the Pop Up experience back to Victorian England, resurrecting the oddness of the time with Hendrick’s Gin. Known for its unusual brand imagery, Hendrick’s is a premium gin, made with a number of unusual twists, to deliver a most curious arrangement.
Unlike ordinary gins, Hendrick’s is distilled in Scotland and is actually the marriage of TWO Gins. Only Hendrick’s is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma, and is handcrafted in minuscule batches of only 450 litres at a time.
This unusual brand ethos is being brought to life by The Union Bar in the most peculiar way, launching the experience with performers, an adult Carnival Playground, over-the-top, selfie-friendly set designs and of course an entire cocktail menu inspired by the alchemy and pure inventiveness of the Victorian era.
The exclusive cocktail menu was designed by five of the country’s top mixologists, as well as a specialist bartender from Hong Kong. The traditional warehouse is transformed into a truly unusual space courtesy of the expert décor and design of the legendary Union Bar – this is definitely a journey of discovery not to be missed.
The Union / Hendrick’s Gin Pop Up Bar will only be open for just under three months, until 12 July 2015. So drop in and experience the unusual, the exquisite and the peculiar for yourself.
To find out more about this unique experience, please visit www.theunionbar.co.za or contact firstname.lastname@example.org Visit www.hendricksgin.com for a most unusual online experience, or perhaps a taste of what to expect.