If you’ve been watching social media, you would’ve picked up that there is a new makeup brand in town – 3INA [pronounced Mina].  This new makeup brand was developed by retail experts Pablo Rivera and Mark Eve and with their years of experience in the industry, 3INA promises to inspire and empower women with its unique positioning of being luxurious yet honest, feminine yet real, original and inclusive.

Last night was the official launch event for the first 3INA concept store at Eastgate Mall, Johannesburg, and it was a candy and makeup love affair! With colourful 3INA products on display, candy inspired décor and food to match – this sure was an event not to be forgotten.

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3INA spokespeople Veronique Shera welcomed the guests while Mark gave us more information about the brand and how 3INA started. This was followed by trends expert Nthato Mashishi who delivered a short makeup trends talk while demonstrating on fashion influencer and blogger, Lulama Wolf. Professional makeup artist, Muzi Zuma was also there to demonstrate some 3INA magic.

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DJ KDC entertained the guests while enjoying food and drinks and helping themselves to the candy on display – a perfect fit for 3INA as the brand is all about embracing colour and having fun.

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With 450 new products at an average retail selling price of R149.95, the 3INA range includes colour cosmetics as well as skin care and tools and will continue to release new products every month – giving women endless new possibilities to create beauty with confidence at an affordable price.

The 3INA hero products include  the global #1 seller the calligraphy style wiggle-free 3INA Pen Eyeliner that glides across your lid providing a matte finish for up to 12-hour wear; the 3INA Longwear Lipstick with rich pigmentation and a non-drying formula for dance-all-night lips; the 3INA Matte & Smooth Primer which gives your skin the most amazing silky base for any look; the 3INA Nail Polish collection with easy application and perfect colour for up to four days; and when you’re ready to cleanse and rejuvenate your canvas, 3INA Eyes & Lips Makeup Remover wipes away even the most stubborn products thanks to its biphasic formula.

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More 3INA stores will be opening at Sandton City and Menlyn Shopping Centre later this year and plans for the rest of the country will be revealed soon.

Visit 3INA.com or follow @3ina #3inasa