There has been a lot of controversy around The SA Beauty Blog Awards, with some bloggers loving the idea and others hating it. Well, I’m all for raising the bar and encouraging bloggers to do what they love and get the chance to be recognised for their hard work and dedication.
The Beauty Blog awards ceremony was held on 22 August at Movida in Rivonia, Johannesburg and all finalists attending, enjoyed a great night of networking, delicious food and drink.
Congratulations to the following winners:
- Best Overall Blog – 9 Lives
- Best Content – 9 Lives
- Best Web Design -9 Lives
- Best Fashion Blogger – Gold Creatures
- Best Cosmetic Blogger- Lipglosskisses
- Best Male Blogger- Swagcraze
- Best Social Media- I want that
- Newcomer of the year – Lipstick lifestyle
- Readers Choice – Joburg’s Darling
The inaugural awards attracted nominations from more than 100 bloggers around the country. The shortlist was determined by the SA Beauty Blogger team, where each blog was rated according to content (grammar, quality of writing, and creativity), design (look, aesthetics, use of elements on the page), author experience (past articles written, quality of articles and reviews), and social media (the BuzzSumo algorithm was used to calculate a rating including the number of followers, friends, quantity of posts, favourites, and social media shares).
From there, a panel of independent judges, chosen on the basis of their knowledge and expertise in their particular fields, scored each blogger according to specific criteria. The judging panel consisted of South African blogger, actress and TV presenter, Stevie French; entrepreneur and TanOrganic brand creator, Noelle O’Connor; CEO of IAB SA, Josephine Buys; and journalist and PR specialist, Mariska van Rooyen.
According to Greg Gunner, Executive Director TanOrganic South Africa, title sponsor for South African Beauty Blogger awards, the event was a great success and they are delighted to have been involved in the first ever South African Beauty Blog Awards where they raised money for the cancer charity ‘Look Good Feel Better’, which helps women through the trauma and stress of cancer, a cause close to their hearts.
Each winner received a hamper from the Category sponsor as well as a trophy and all the bloggers who attended the event received a goodie bag filled with products from the various sponsors.
Headline Sponsors for the awards included NYX Cosmetics, Johnson & Johnson, EasiHair Pro and Glam Palm.