With Valentine’s Day just around the corner we all have an excuse to doll up – be it for that special Valentines day date with your other half or attending a singles party. Almay has you covered!

Achieve the perfect look selection-evening-smokey

ALMAY INTENSE i-COLOR Shadows offer beautiful and buildable shades to enhance any eye colour including brown, blue, green and hazel.

  • Fan of the original smoky eye kits? Try ALMAY INTENSE i-COLOR Evening Smoky™. This new range offers smoldering colors, from gunmetal gray to shining silver, to create a smoky eye as dramatic or subtle as preferred.
  • ALMAY INTENSE i-COLOR Party Brights™ are the most colourful shadows in the collection. The trend-driven shades feature rich pigments with pops of impactful colour, like bold blue and goddess green, to help brighten eyes.
  • With universally flattering colours, ALMAY INTENSE i-COLOR Everyday Neutrals™ range from bare beige to bronze shimmer. Ideal for everyday use, these trios provide a variety of pretty and wearable looks.

Like all Almay products, the new shadows are easy to choose and use. With compacts designed in the shape of an eye, application is intuitive and worry-free. No matter your eye colour, Almay offers shadows for every occasion and look, expertly developed to intensify eye colour.


  • 90% of women agree eyes stand out with these shadows
  • Easy to use eye shadow trios offer three occasion-based looks for everyday, evening and party
  • 12 palettes, curated by eye colour, to intensify brown,blue, green and hazel eyes
  • All day wear powder shadow; won’t fade, smudge or crease
  • Easy to use format; apply shadows as they appear in compact
  • Pure, hypoallergenic, 100% non-irritating, ophthalmologist-tested

The perfect kiss can be yours

Almay Smart Shade Butter Kiss Lipsticks

Take the guesswork out of finding your perfect shade of lipstick with the Almay Smart Shade Butter Kiss™ Lipstick collection, created with your skin tone in mind. Almay Smart Shade Butter Kiss™ Lipstick was expertly developed to complement your skin tone making it easy to choose the most flattering pink, berry, red and nude for you. Every shade comes in an ultra-hydrating, buttery formula for kissable lips with just the right amount of colour and shine.

This highly emollient, creamy lipstick contains a complex of hydrating ingredients including jojoba and coconut oils as well as vitamin E. In fact, 98% of women felt lips were instantly hydrated upon application. Available in 12 shades, Almay Smart Shade Butter Kiss™ Lipstick offers the ideal pink, berry, red and nude for light, light/medium and medium complexions. It is the perfect lip colour to complement your makeup.


  • Ultra-hydrating, buttery lipstick drenches lips in hydration and comes in the perfect colour for your skin tone
  • 12 shades offer the perfect pink, berry, red and nude for light, light/medium and medium skin tones
  • Complex of ingredients to instantly hydrate lips
  • Pure, hypoallergenic

Almay Smart Shade Butter Kiss™ is available in 12 shades- pink, berry, red and nude that works for light, light/medium and medium skin tones.

Almay products are available at selected pharmacies and mass retailers nationwide.