Over the years, Redken has become synonymous with Styling and me being a Redken fan from a young age, I was excited to be invited to the Redken Styling launch event at Shine Studios Braamfontein.

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On arrival, we were treated to a glass of bubbly and delicious craft mini foods. There after the VIP (aka media & bloggers) were given a sneak preview of the new Redken range and what we could except from the evening.

Highlights of the evening included being entertained by Daniel Baron and being introduced to the new Redken styling products with a hair styling show and fashion show.

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To end the evening, guests received a Redken gift bag with some styling products to try out. The Satinwear 02 (perfect for my hair to help protect from heat, add shine and control the frizz) and to my fiancé’s delight, Shape factor 22 (perfect for short hair to create a detailed look with a matt finsh).

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The new Redken styling range has a brand new look, latest product innovations and an exciting partnership with one of music’s rising stars, Sky Ferreira. With her ever-changing and rebellious look, Sky is the perfect face for Redken Styling.

To my delight, Redken has reinvented its styling portfolio to encompass eight different categories featuring something for every consumer to achieve the most sought-after styles seen everywhere from catwalk to sidewalk. The new Redken styling allows you to “style your story” with the most technologically advanced styling products on the market.

What I really like about the new Redken styling line, is not only the new sleek packaging but also the more intuitive navigation system that is color-coded according to end result: Blow Dy; Flex; Hairsprays; Heat Styling; Shine, Smooth, Texture and Volume. Each classification is also done by means of a number that indicates the product level of control (combination of all the benefits the product provides: hold; strength, protection and more). Mild control (01-05), Medium control (06-15) and maximum control (16-28).

With style and substance, the new Redken Styling range is more than just reinvention; it is the must-have styling range to create those runway looks on an everyday basis. Im styling my story wih Redken, you should to!

For more style inspiration, see www.Redken.com